Over a century ago, our ancestors had foretold that machines would take over the world. Artificial Intelligence (AI) has now fulfilled that prediction. Everything you see has now incorporated some kind of AI in it. In the beginning, AI often gave inaccurate information, and the pictures it generated were distorted and borderline creepy. It had yet to learn on how to generate a video. But with each new update, AI seems to have developed from its past mistakes and has now surpassed (gaining more traffic than) Google! From students using AI-generated content for their academics to AI generated YouTube videos, AI has spread across among all domains. As a result, AI generated content has now become a trend that everyone seems to hop on.
What is an AI-generated content?
Artificial Intelligence generated content (AIGC) is any type of online content- a text, image, audio or a video that have been created by AI with the human input of detailed prompts such as topics, keywords and phrases. The current most popular AI tools for content generation are Chat GPT for general, Canva for graphic design, ElevenLabs for high quality, realistic speech and voice cloning and Synthesia for AI avatar-based videos.
Where can AI-generated content be used?
The following domains can use AI generated content:
- Education
For students, AI can understand their learning style, performance and pace and tailor content that could help each student thrive at their own speed. For teachers, AI could generate personalized quizzes, manage student records and create customized study plans allowing teachers to focus on interacting with each of their student.
- Marketing:
AI for marketing can generate blog posts, creative ads, marketing emails and product description that are customized according to the marketers saving them time, bringing engagement from the audience and being cost effective.
- Media:
AI could help add subtitles or dub educational content, film or videos in different languages and reporters could swiftly create summaries and news reports. AI can also compose music in your style and taste.
- E-Commerce:
AI analyzes customer behavior, searches and purchase history to generate product recommendation preferred by the potential customer increasing product interaction and engagement. AI chat box could ensure 24/7 availability for the customer’s queries, leaving the employees to focus more on the complex issues and helps improvise shopper’s experience.
Impacts of AI-generated content
AI generative content can be favorable in several ways.
- Time efficient:
The biggest benefit of AI generated content is time efficiency. While humans take ample amount of time to research and write, AI can generate a work within minutes, or even a couple of seconds and is available 24/7. This gives the writers a chance to pour their focus on the creative and strategic aspect of the topic, saving them time.
- Cost effective:
High quality Content Writers generally charge quite a lot of money for creating precise and high-quality article. Companies instead have the option to generate content from AI tools that can cut their production cost but also produce the article they require with few simple steps and up to their preference quickly.
- Writers Block:
There are times when writers often fail to produce an idea and write a content because they are in stress or due to lack of inspiration. This is where AI can step in and help writers overcome writer’s block. AI could generate detailed ideas, key points and an outline of the content for inspiration.
- Personalized Preferences:
AI analyses by searching the whole algorithm and produces content that could be catered up to the creator as well as tailored to the preferences of the general audience. This also helps in an effective SEO by generating keywords specific to the content. And by using these keywords, AI can ensure the content created by the writer could appear higher in ranking of the search engines.
To sum it up
AI generated content is a recent trend and there’s no sign of it stopping anytime soon. We have been so used to using AI for everything that a sudden cut off, is not possible. At the beginning, AI seemed to help people, but with time, the harmful impact AI has, is showing its true colours. Our only solutions are to be UpToDate with the AI trends and to use AI in a smart and effective way without it being a hassle to our natural capabilities.